Abstract:
This research aimed to situate and social capital evaluation include the factors influence no-smoking policy of Nongbualamphu province. Both qualitative and quantitative approaches were employed. Non- probability was collected data through provincial mobilizing committee and 1,266 samples of probability from randomize during October, 2011-Februrary, 2012. Data was analyzed using content analysis descriptive and inferential statistics analysis. The results revealed of tobacco situation shown that the tobacco shop mostly where in the rural were general stores. The cigarette brand name which was classifies the best of sold in communities as follow (1) Wonder (both green and red) (2) Krong-tip and (3) Falling rain respectively. Beside this, they were variety tobacco brand name for cell consists: (1) Gwang-thong (2) Singha (3) Sri-thong (4) Mong-gon-thong (5) Mong-gon-kheaw (6) Dawn-thong (7) Lean-thong and (8) Hong-thong. And, sources that produced mostly import from Nong Khai and Nakhon Phanom province. However, the law measures which were important strategy for tobacco control and no-smoking surveillance in public space. Moreover, they have old capital for implement yet at moderately level consists social capital (56.5%) tobacco control in law measure (52.9%) tobacco control in perception (67.6%) and no-smoking concerns (51.5%). So, they have good attitude level about tobacco control (93.8%). All of those were significantly described for healthcare protection who no smoking follow as socialization (Sig.<0.001) and correctly information perceived (Sig.=0.04). In addition, the factor component were influencing no-smoke in public space consist: (1) good view thinking (2) information clearly perceived (3) eighbors group (4) volunteers group (5) law and social order (6) law concern (7) culture (8) training (9) social order concern and (10) smoking behavior in public space. So, these factors were described no-smoking control as 63.06% while the confirmatory factor component which were exogenous latent variables as follow (1) socialization (2) social visual and (3) social norms. Finally, there were predicted no-smoking controls as 64.0% so nearly those. After, the implementation of the project was collected data during August – October, 2013 through the questionnaire survey of family members, amount of 1,103 samples. Data analyzed by LISREL, explained through path analysis statistics. This study found that on the real time in community there were the factors affecting the tobacco-control mobilization consisting (1) social capital, (2) attitudes towards policy, (3) public information, and (4) awareness of social norms or rules. The structure equation modeling analyzed by path analysis found after the implementation show that, the free zone areas received directing effect from social capital (gamma = -0.65), awareness of social norms or rules (gamma = 0.31), and public information (Beta = -0.56), moreover received indirect effect from social capital (Gamma = 0.03), attitudes towards policy (gamma = -0.40), and awareness of social norms or rules (Gamma = -0.05), which effected through the public information factor. Finally, power of predicted from those explain the Smoke Free Community at 71.0% (R2=0.71).
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