Abstract:
This was an evaluation research that aims to follow up and evaluate the project of tobacco consumption control under the policy "Three Millions Three Years Stop Smoking throughout Thailand for the King" (Quit for King): a case study in Phayao and Nan. This study was uses the CIPP Model. The assessment were 4 aspects; context, input, process, output and outcome. Health literacy has been studied of participants in the project in perception of knowledge, communication, decision making skill and self-management skill. The data used in the research were 1) service providers; 660 village health volunteers, 2) 34 network associated volunteers including Provincial Public Health Office, District Public Health Office, and Sub-district Health Promoting Hospital which were volunteers from public health personnel who propel policy in the project areas, 3) clients were 626 citizen who willing to participate the project. The data collected from questionnaire and group discussion. The data was analyzed by frequency, percentage, means, standard deviation and context analysis. The study found that context, input, process, output, and participants in Phayao and Nan were at the medium level of opinions the most, followed by high level and low level respectively. All participants were agreed about doing the campaign and propelling people to be aware of the importance and effect from smoking and loss both in the direct way and indirect way which leads to stop smoking and adjust health behavior improvement. The result of the project was found that most of participants were successful in stop smoking at the percentage of 21-30 in the medium level comparing with all participants in the project. In receiving information about the project and smoking danger, decision making skill, self-management, and communication skills among V.H.V. and participants in Phayao and Nan were found in the medium level the most followed by high level, and low level respectively, and mostly agreed with the campaign that aims to give information to change attitude and leads to change health behavior. Therefore, this project should carry on continuously in term that people will realize and become aware of working and covering with network association in doing action-based activity and campaign-based activity simultaneously, and create management forms for all organization systematically in term to build connectedness and sustainable.
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